Brand Identity & Strategy

Crafting a lasting foundation for your business

We help

startups and small businesses

with everything

they need to get started or hit refresh.

We start with creating a strong and unique

brand identity

featuring custom logos

and assets,

which will define your

business.

We then develop a compelling

brand strategy

defining your unique value

proposition, conduct

competitive and market research

, analyze your

target audience

to create customer

personas

and

journey maps, and much more.

nvest advisors' assets, based in colorado springs

OUR PROCESS

Co-Creating powerful brands

Research & Analysis

Internal audit & market research, including competitor analysis & target audience personas

Brand Strategy Development

Define brand mission, vision, and values. Establish brand positioning and messaging strategy.

Brand Identity Creation

Design visual elements, such as logo, color palette, typography, and other custom assets as needed. Create detailed brand guidelines documentation, including a style guide.

Messaging Guidelines

Finalize audience-based messaging and communications.

Portfolio

Building meaningful foundations for bright businesses

Summary

The logo we built for nVest Advisors centers growth and accomplishment. We were inspired by the mountains that dot Colorado, where nVest is based, and bring in the majestic colors of the sunrise.

LOGO

color palette

Custom Illustrations

View Case Study

Summary

For Atlas Health Co., a holistic wellness spa, we brought in themes of exploration and the founder's affinity for space with the moon. The multi-pointed star is reminiscent of a key in a traditional atlas.

LOGO

color palette

Custom Illustrations

View Case Study

Summary

Anker Advisory Group works in construction, which we represented with abstract roofs over the main typeface, which also resemble upwards arrows to show growth.